ISLA Business Services logo Free Audit

← Back to ISLA Business

Bay Islands Visitor Insights

Two seasons. Two visitor experiences.

Dining leads overall. Diving is the leading reviewed recreational activity in both seasons.

Review counts show engagement, not visitor totals. Unique reviewers are counted within each season, so a person who reviewed in both appears in both and the two figures cannot be added together. Arrivals are modeled estimates, cruise and air only, ferries excluded.

High season

October 2025 – April 2026 · 7 months

117,850Total Google reviews
46,280Unique reviewers
≈1.88 millionEstimated arrivals

Estimated arrivals: about 1,720,000 cruise passengers and 162,000 air arrivals.

Google review counts by category

  • Restaurants / cafés / bars31,980 27.1%
  • Dive shops / dive centers18,520 15.7%
  • Tours / excursions14,350 12.2%
  • Hotels / resorts / lodging14,240 12.1%
  • Beaches / landmarks / places9,210 7.8%
  • Attractions / activities7,710 6.5%
  • Shopping / retail5,320 4.5%
  • Other4,540 3.9%
  • Fishing / boat charters4,170 3.5%
  • Grocery / markets3,220 2.7%
  • Car rentals / transportation2,940 2.5%
  • Spa / wellness1,650 1.4%

Diving: 15.7% of this season's reviews. Highest review count among the specific recreational categories.

Low season

May – September 2026 · 5 months

51,830Total Google reviews
21,450Unique reviewers
≈884,000Estimated arrivals

Estimated arrivals: about 767,000 cruise passengers and 117,000 air arrivals.

Google review counts by category

  • Restaurants / cafés / bars14,820 28.6%
  • Dive shops / dive centers7,940 15.3%
  • Hotels / resorts / lodging6,110 11.8%
  • Tours / excursions5,420 10.5%
  • Beaches / landmarks / places4,330 8.4%
  • Attractions / activities3,180 6.1%
  • Shopping / retail2,410 4.6%
  • Other2,120 4.1%
  • Grocery / markets1,980 3.8%
  • Fishing / boat charters1,590 3.1%
  • Car rentals / transportation1,220 2.4%
  • Spa / wellness710 1.4%

Diving: 15.3% of this season's reviews. Highest review count among the specific recreational categories.

Sources: Google Reviews, ISLA's seasonal Bay Islands review dataset; Bay Islands Tourism Observatory (BITO) and ZOLITUR (Zona Libre Turística de Islas de la Bahía) visitor data as reported by Proceso Digital, July 9, 2026; RoatanQuePasa.ca cruise schedules. Seasons differ in length (7 and 5 months), so raw totals are not equal-duration comparisons.

Get your free AI Visibility Audit Email us

See your number. No cost, no pressure.

Start with a free 30-second check. If you want the full picture, the AI Visibility Audit is free too.

Email us WhatsApp us